Product Design and User Experience
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Zoom Fitness Tracker

Zoom is a heart rate and activity tracker that provides training recommendations via a companion mobile app.

I initially provided high-level UX and marketing recommendations, but became very interested in diving deeper. I've done some user research, identified a few critical user journeys that can be improved, and am currently in the process of an unsolicited redesign. 

Getting started

Getting started

First impressions were a bit overwhelming. The packaging was covered in nerdy jargon and did not make the device feel like a quality product. The mobile app provided very little instruction, forcing the user to muddle through a large brochure for key bits of information.

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Reimagining the new user's experience - More coming soon!

Reimagining the new user's experience - More coming soon!

I'm working on fresh packaging, a simplified Getting Started guide, and an app onboarding flow to get people using the device as quickly and smoothly as possible. 

Reimagining the mobile app - More coming soon!

Reimagining the mobile app - More coming soon!

I'm in the process of overhauling the app's navigation and UI to better support user journeys and goals. Clearer insights and customization will also help users make the most of their data.