Like many startups, Mosaic went through a period of testing and pivoting to find product-market fit. With things changing at such a rapid pace, the home page served as not only a place to catch conversions, but also a way to clearly and consistently communicate Mosaic's value and brand to a growing audience and internal team.
Version 1 (before redesign) - Invest in commercial solar
Partnered with an agency team to work through dozens of concepts and iterations.
How do we tell Mosaic's story with more emotion and clarity?